So finally the DrupalCon Asia site is live! A lot of detail and hard-work is finally coming to fruition. The site was a mammoth task to conquer. There were a lot of initial concepts that we tossed around to get to what we finally did.
Like always, I started with an initial sketch. I pasted A4 sheets together and drew out the entire site I had conceptualized. You can find the sketches below. After having shared the initial sketch with the DA team and after a few rounds of iterations, the sketch was finally approved and I started translating everything digitally. The site was a creative challenge since it had to accurately represent the truck art used on the Indian trucks and also marrying them with the colors as decided in the initial style guide was not easy. Truck art is one of the only forms of art that somehow in some weird way manages to use almost every color available in the spectrum and yet manages not to make it look gaudy!
I wanted the home page to look absolutely grand. A lot of time and effort was spent in the detailing of the cover page art as you can see below. This was the gateway to the entire website and it had to have a very high shock value. I wanted to create something bold and attractive and I guess what I made served it's purpose.
The session track icons comprise of elements commonly used in truck art. Their significance is as follows:
1) Elephant - Symbolizes abundant knowledge and memory.
2) Fish - Symbolizes prosperity and life.
3) Limbu Mirchi (Lemon and Chillies) - A talisman to used in India to ward off evil.
4) Tiger - The national animal of India depicting grandeur.
5) Kalash - A coconut in a copper pot along with leaves. Meant to be a good luck charm for new beginnings, people usually put it inside a new house or office initially or even after marriage when the bride enters the husbands house for the first time. It's a symbol of abundance and considered as a source of life.
Read the Wikipedia article for more info: https://en.wikipedia.org/wiki/Kalasha
6) Parrots and lotus - The parrot in Hindu mythology is associated with Kama, the god of love. I symbolizes grace and the lotus is the national flower of India and symbolizes purity of the body, speech, and mind.
7) Swords and Shield - Commonly used in battles symbolizing victory and since this is the first time DrupalCon is coming to Asia, it's synonymous to have conquered a new territory.
8) Namaste - An Indian Greeting often used to welcome or while bidding farewell.
Check out the site here: https://events.drupal.org/asia2016